HomeAboutOur TeamServicesCampaignsTestimonialsContact Us
Featured Video Play Icon

Biospine Less Than Explorer TVC

Back pain not only limits what you can do but it also limits who you are.

This concept sought to highlight issues that hinder the decision to get an operation - specifically those concerns that BioSpine can easily address through their unique surgical approach. We flipped the central idea that back pain reduces you to something much less than yourself and demonstrated how BioSpine can do more with less … eg. less recovery time, less time in surgery…etc.

For the campaign to be successful we needed to build out ideas that reflected situations that were commonplace and relatable. To show back pain as an everyday problem affecting everyday life, getting in the way of doing the things you love, the things that make you - you.

Client: The BioSpine Institute
Services: Concept, Copy, Design, Video Production, Media Planning and Placement
Year: 2022
© Copyright 2018 - Advantage Marketing - All Rights Reserved
HomeAboutOur TeamServicesCampaignsTestimonialsContact Us