How many different contractors do you need to make a renovation project successful? The answer is just one!
Renovations normally employ a host of different characters and different firms - all working on separate parts of a renovation and hopefully all understanding the needs of the others as they complete their specific part. As we all know - this approach is seldom smooth sailing. Often not the best experience for consumers.
Having one contractor do everything is a huge benefit and results in a better consistency of finish and a much faster process. This is the biggest competitive advantage BathMasters can offer and the campaign was built around the single-minded idea… that BathMasters can do it all.
The actors deliberate use of playful humor gave the repetitive copy ideas some context. The characters were larger-than-life and that supplied the leverage to overplay the benefits in a larger-than-life manner.
